I have worked within the SEO industry for over 7 years and have experience with both on and off site SEO. Initially I can carry out SEO technical audits to ensure that search engines like Google and Bing can crawl your website effectively and can identify the most important pages on the site.
I can also carry out keyword research to identify the most appropriate keywords that your website should be optimsed for. This could range from local based terms to target the most appropriate audience, but could extend to the most competitive terms in the industry to help the site rank well in organic search results at a national level.
Off page SEO can consist of creating natural links to your website. Whether through national and local press coverage to blogger outreach, the links need to be as natural as possible to ensure your site remains at the top of the search results. Some of my larger clients may look to create digital assets on site to help improve social shares, links and engagement with the website.